There are several technological advancements in virtual and augmented reality, which has led to the enhancement of jewelry sales with the help of AR. The future of marketing is offering various solutions for the industries to present their products to their potential clients. 

There are many ways to market a product, and this is where the word augmented reality marketing has come into existence. Augmented reality is used to create brand awareness for the clients and the customers, and they learn about the product in a novel way. Additionally, it gives a better visual recognition and emotional attachment than any conventional advertising. Even the simple concept of a business card is presented excitingly. Augmented reality solutions can easily engage the customers, save time, and simplify purchasing. The sales cycle can be shortened with the help of a virtual sales assistant.

How to use augmented reality for marketing

Marketing and advertising can do amazing things using augmented and virtual reality. However, they still require skilled people, dedicated teams, budgets and coordination. Using the right people and the right tools helps market a product effectively. Additionally, it is essential to target the right users better and incorporate augmented reality

Augmented reality in Jewelry

As technology evolves, there are many new uses for AR technology, such as augmented reality jewelry. As it is seen that the pandemic can lead to the closure of stores, the brands are finding ways to mitigate these. they are meeting the demands of the consumers through jewellery visualization, through offering Jewelry try on to their customers. These customers can try rings, earrings, and bracelets are becoming very common. There seems to be an increase in this technology, and soon AR jewelry try on will become a norm for many companies. Are you interested in AR technology but not sure how to incorporate it into your business? Here are some of the ways to do so:

  1. Visualizing Jewelry in 3D

Jewelry is something that most people want. In 2018, the average household in the US spent around  $647 on Jewelry and watches. However, when the idea of purchasing expensive Jewelry comes up, the customer wants to make sure that they are making the right choice of opening their wallet. 

The vast majority of Jewelry is purchased at a physical store. Experts believe that the online sales of Jewelry only account for 5% or 10% of the sales in the global jewelry market. Despite the store closures during covid-19, people did not stop buying Jewelry. 

The shifting of customers from physical stores to online has not been easy. Additionally, this has not been an easy task for the retailers. It seems that during the pandemic, online jewelry sales have increased. However, the sales of online Jewelry are complex, and this is where the idea of 3D models comes in. 

3D models are used to provide a perfect representation of a piece of Jewelry. It allows the potential customers to view the Jewelry up close from all the angles and see much better and more intricate details of that specific piece. With the help of 3D models, online customers can have a much closer look at the product. This helps the customers to examine the light, gem clarity and many other things. Many retailers have opted for 3D technology to catalogue their products into their mobile apps and as a web-based effect. 

  1. Visualize Jewelry with AR 

The frequent returns of the Jewelry is a very stressful task both for the brands and the customers. According to a study of US digital buyers, Jewelry and luxury items came in second after clothing and accessories. 

Buying online Jewelry has no longer been a guessing game anymore. With the help of augmented reality, customers can now quickly try on their Jewelry that includes earrings, necklaces, bracelets and many more. All the customer has to do is point the camera towards their face, neck or hand, and they can see the replica of that product. 

This makes it much easier to find the item of Jewelry that suits you. Augmented reality gives the customers a better brand experience. E.g. to check if a particular colour will work them or not or a specific shape or size will look good on them or not. The customers who use this try-on feature are most likely to purchase and spend 20% more per order. 

  1. Engagement with AR jewelry social filters

The brands use augmented reality with social filters to boost the new and existing customers. The social media filters allow the customers to try different Jewelry that looks great. This also helps the users share how a piece of Jewelry looks on a friend and get suggestions accordingly. This allows them to ask a friend whether it looks good or not. 

In 2017, kay jewelers released a lens to try different layered necklaces. They believe that this helps the customers try on the Jewelry and can now do so fun. 

  1. AR jewelry packaging

There is already Augmented reality in the form of 3D models and virtual Tryon’s. The brands are now incorporating it in their packaging as well. The brands add a new layer of interactivity to their packaging. This can be done with the help of the imaging tracker effect on the packaging, and it builds excitement around the purchase. 

Additionally, the augmented reality jewelry purchase is a great way to engage the customers and increase shareability. This helps with the brands’ sustainability and manufacturing practices, thus increasing engagement.

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