Augmented reality is a real version of the physical world that helps to use technology with the help of digital elements. It provides multi stimuli such as visual, sound, and other similar sensory stimuli. This has become a huge trend among companies and this is involved in mobile computing as well as business applications.
There are two different types of technology that can be seen in the business environment. One is AR and the other one is VR. The AR technology is considered to be a real-world setting. On the other hand, VR is known to be something that is completely virtual. The VR uses a headset device. However, AR can be accessed through the smartphone of an individual.
AR was created to enhance the experience of an individual, which is done through computer-generated inputs. This is usually used by companies and realtors to promote their products and services through launching novel marketing campaigns and collecting unique data for users.
Some of the examples of augmented reality are analyzed and described in-depth:
The basic functionality of this was to play PAC man with the pizza boxes from the pizza hut. One can simply scan the QR code and this would redirect them to the website known as pacman.hutarcade.com. Due to the advancements in augmented reality, the characters appear and you can play in 3D while enjoying your pizza.
Augmented reality has made it easier to enhance the value of the packaging that is otherwise of no use. The packaging is the identity of any brand and augmented reality creates an association of the customer with the packaging. This in turn creates or builds the loyalty of the customers to the brand. This creates a unique experience for the customer and motivates them to make more purchases from their brand.
Korean baseball organization
During the new season of the baseball championship, an augmented reality dragon appeared in the stadiums of South Korea. To see that dragon, the users had to point their phones towards the stadium. In addition, they could observe the dragon spitting fire, flying, scuffing the structure of the stadium live from their phones and their TV.
It is determined that augmented reality provides a unique experience and a memorable souvenir for the people. In the future, the other sports club can adopt this trend and propose a service with this. Sports events face huge competition from other media, using digital technology helps them to compete in such harsh environments easily. It is important to suggest sensations that will help to attract customers to the stadium. Augmented reality helps to carry this trick which is very interesting for the live audience. In addition, a new audience can also be attracted who is looking for entertainment for multi-sensory events. Thus, it will create better use of technology in the entertainment industry and sports industry.
Adidas is a global brand and they adopted augmented reality by enabling people to try on new pairs of shoes using augmented reality. To do it, the users will open the application and try the lens. Then, the user is projected into the Adidas laboratory. Then, they point towards their feet and see the selected pair of shoes and how they appear on their foot. In addition, it is also possible to change the color in real-time as well.
This service is very beneficial and it is considered to be a time saver for the consumers. It allows the consumers to instantly know a pair and identify the perfect pair of shoes and the color match. In addition, the advantage of this is that one doesn’t have to remove and try new pair of shoes again and again. This is a cost-effective method. Also, there is a huge fun aspect to this technology as well. This service is going to become a must for every individual shortly.
Another fast-food chain burger king has been using this technology uniquely and distinctively. Burger king is burning the ads of their competitors via the burger king app. All that you have to do is stand in front of an ad, then go to the burger king app and press a button. Through this, the burger king app burns the ad and instead puts their ad up there.
This is an ingenious idea and one can easily get caught up in this game. Burger King is building the loyalty of their customers and this is a unique way of doing so. In addition, they are offering free whooper to anyone who uses this app. Thus, the guerrilla marketing strategy seems to be successful.
Lego has made AR technology in a very interesting way. They have introduced an AR way where one can see ghosts appear. Once the construction of lego is complete, this experience is extended through seeing ghosts via the application. In addition, ectoplasms are captured through this app and the puzzles are solved and treasures are to be found.
This is a very unique and interesting marketing idea that helps and pushes the customers to buy lego. This motivates them to build the lego and also discover what augmented reality is offering them. The experience is not limited to the construction of the lego but instead, it extends far beyond it. This offers the host a ton of opportunities concerning the marketing of this product.
They have the feature of using filters in real-time. As soon as an individual opens an Instagram camera, tons of filters appear. You just have to select them to perceive yourself with the filters. This is seen every day on social networking sites and these filters have become a more widespread form of augmented reality. Brands are using filters to test their cosmetics and social networks are used as a medium of marketing them. This also helps to increase the outreach of these brands.
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